It’s pronounced block.

I’m Emily Bloch — a journalist specializing in internet culture, food, and music. I cover national trending news for the Philadelphia Inquirer, specializing in *talkers* (like how a “local, scratch-made” pastry was actually mass-distributed and frozen or the true cost of an Instagram handle).

I’m also the former national president of the Society of Professional Journalists.

You should know I’m a recovering Floridian thriving in South Philly. I covered education for The Florida Times-Union in Jacksonville while simultaneously specializing in the paper’s digital engagement, Instagram and Reddit strategies (all topics I consult on if your news outlet wants to learn to do the same). My priors include The Sun-Sentinel and South Florida Gay News.

My work has been featured in Teen Vogue, Cosmopolitan, Eater, USA TODAY, Bon Appétit and The Lily, to name a few.